PR with Purpose

The role of media releases in PR

In this episode we're chatting about the role of media releases in PR and profile raising. When are they useful, what kind of information should they include and are they enough to get media cut through? 
Thanks for listening to PR with Purpose, you can connect with host Erin Huckle at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/
Or via https://chucklecommunications.com/

LinkedIn 101 for thought leaders with Rebecca Cofrancesco

Beck from Marketing Goodness, or the Marketing Goddess as her clients like to call her, is a LinkedIn Mentor and Content Strategist.
With 25+ years of experience up her sleeve she brings strategy, creativity, and plain-talking advice to help businesses find their voice and shine online. She geeks out on helping service business owners to conquer their LinkedIn fears so they can attract more of the right people into their world.
Beck also runs a local business meet up group - the Dockside Business Circle. It's a small, intimate group of business women who meet each month at a local cafe who share plenty of real business talk and lots of advice.
In this conversation we go through the basics of LinkedIn for thought leaders, with plenty of actionable tips you can start implementing today! 
Find out more about Beck by connecting with her on LinkedIn at: https://www.linkedin.com/in/rebecca-cofrancesco-marketing-goodness/
Or: https://marketinggoodness.com.au/

5 lessons from 5 years in business

This week marks five years of self-employment, so I'm celebrating by sharing five lessons I've learned along the way. I hope you find it helpful! 
https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/
https://chucklecommunications.com/

Speaking to the media with confidence with Theresa Miller

With almost 30 year's experience in the media, Theresa Miller is a Australia's leading media and presentation skills trainer. Theresa has coached hundreds of people across all industries in the art of mastering media interviews, public speaking and corporate writing. She's passionate about empowering professionals to share their expertise widely with journalists, on panels, podcasts or when pitching for new business. Theresa particularly likes working with academics and NGOs.
Theresa shares with us her top tips for anyone preparing to speak to the media, how to nail your message, how to show up with confidence and why she's so committed to helping more diverse voices to get heard in the media landscape. 
You can connect with Theresa at: 
https://www.linkedin.com/in/theresa-miller-tm-media
https://www.instagram.com/tm_mediatrainer/
https://www.theresamiller.com.au/
 
 

Your media pitch got accepted! Now what?

You've sent off a pitch to a journalist or podcast producer and they've said yes! What happens next? 
In this week's episode of PR with Purpose we talk through how to prepare for that first podcast interview or media feature, why it's important to ask questions and get clarity, and why you should have a bio and headshot photo ready to go. 
Find out more or connect with me at: www.chucklecommunications.com 
OR LinkedIn: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 

'Bleisure' and the journey to becoming an author with Emma Lovell

Have you ever dreamed of publishing a book and sharing your story? Would you love to live a life you love now, rather than waiting for 'some day'? Then this episode is for you. Hear from Emma Lovell, author of The Art of Bleisure, about the journey to becoming an author, how to embrace more 'bleisure' in your life and the reality of promoting a book and reaching new readers. 
You can find out more about Emma (and grab a copy of her book) at: https://www.emmalovell.au/
Or connect with her online at: 
https://www.linkedin.com/in/emmalovelly/ 
https://www.instagram.com/emmalovell.au

The power of the follow-up

Are you afraid of following-up? It can feel a bit awkward but it's so essential in landing those PR opportunities in the media and on podcasts.
This week I'm sharing tips on how to follow-up on your media pitches and why following-up is so essential (and the secret to landing more wins!). 

Using photography to maximise your PR

This week we're chatting with photographer Rachel Lee about how to use photography to maximise your PR. We cover everything from how to prepare for a photo shoot, how to use photos on LinkedIn and why photography is so essential for raising your profile.
Rachel Lee is the creative force, founder and photographer behind Scribbly Gum Photography. She is an International award-winning photographer, and most recently, received the Illawarra Women in Business award for Outstanding Customer Service. 
Rachel excels at combining creativity with her technical skillset, to capture truly memorable images. Her photos celebrate individuality, family and business in their many forms and seasons. Whether that’s through providing a business headshot which is professional yet approachable, or through capturing the power and femininity of a pregnant mother. 
Rachel is all about making her clients feel heard, seen, and celebrated. She's also an award-winning photographer and creator of the Colours of Motherhood project, which aims to share the authentic and challenging experiences of motherhood through photography and storytelling. 
Find out more at: 
https://scribblygumphotography.com.au/
https://www.instagram.com/scribbly.gum.photography/
https://www.facebook.com/scribbly.gum.photography
https://www.linkedin.com/in/rachel-lee-photographer/
 
 

Ready to send your first pitch?

In this episode of PR with Purpose we get practical on how to start media outreach and make that first pitch to a journalist. 
Key Takeaways:
How to find media contacts. 
How to make your pitch stand out in a crowded inbox.
The importance of doing research to tailor your pitch.
How to start taking action on your profile raising - today!

Consistency, confidence and accountability with Michelle Broadbent

In this conversation Michelle Broadbent shares her wisdom and insights on why consistency and processes are so important in showing up and building your profile, tips on how to get out of your own way and advice on finding accountability to keep you on track. 
Michelle Broadbent is a business strategist with a 25 year career as a trusted advisor to female founders. She has supported 100s of women as they step up from solopreneur to CEO in their businesses.
Michelle works 1:1 and in group settings to provide tailored, strategic solutions that build thriving businesses and give women the freedom to enjoy what matters most to them - in business and life.
Michelle’s superpower is her innate ability to cut through chaos of running a business. Her focus is on removing roadblocks and identifying the opportunities, structure and resources to transform the way they operate and fall back in love with their business.
Find out more at: https://www.michellebroadbent.com.au/
Or connect with Michelle on LinkedIn at: https://www.linkedin.com/in/michellbroadbentbusinessstrategist/