PR with Purpose

You don't need a big audience to start PR

This episode of PR with Purpose is a bit of a reality check. You don’t need a huge following to start building your profile and making an impact, so if you’ve been holding off on pitching yourself for PR opportunities because your audience feels small, this one’s for you.
I'm sharing why quality trumps quantity when it comes to your audience, and how a smaller, engaged community can actually open more doors than a massive but passive following. 
You’ll also get practical ideas for getting visible, whether that’s podcast guesting, collaborations, or making simple but powerful tweaks to how you engage online. 
Connect with me via LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 
Or head to: https://chucklecommunications.com/ 

Nailing your powerful elevator pitch with Tahnée Sanders

Do you speak about yourself with confidence, or stumble when someone asks the question 'what do you do?'. 
In this week's episode we're chatting with messaging strategist and copywriter Tahnée Sanders about how to nail your elevator pitch and make sure your messaging is working hard for you. 
This is a highly actionable episode - with plenty of practical advice. 
Tahnée Sanders is the founder of The Strategy Studio, where she helps established business owners clarify and communicate the true value of their work with confidence.
With a background in journalism, content strategy, and creative direction, she specialises in crafting clear, compelling messaging that resonates with the right clients. Through services like messaging strategy, copywriting, and AI-enabled content support, Tahnée helps her clients show up with clarity across every part of their brand.
Connect with Tahnée at: www.thestrategystudio.com 
https://www.linkedin.com/in/tahnee-sanders/
http://instagram.com/thestrategystudio
 

How to know if you're 'PR-ready'

In this episode we explore the idea of being 'PR ready'.
Tune in for practical tips on how to get confident about putting yourself out there, and how to take small, actionable steps to build your confidence and visibility.
We're addressing common barriers to visibility, such as fear of judgment and imposter syndrome, and highlighting the importance of using existing resources and building a supportive network to enhance your PR efforts.
Want to sense check your PR story with me? Let's connect via LinkedIn: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 
Or head to: https://chucklecommunications.com/ 
 

Awards with Heather Marano

Entering awards is a highly-effective way to boost your profile, reach new audiences and demonstrate your credibility. This week, we're chatting with Heather Marano, the Founder and Director of award-winning awards consultancy - Green Door Co.
In this conversation we discuss: 
Why entering (and winning!) awards is so powerful for ambitious leaders and founders 
The role of awards in your profile raising strategy
How to write a great award entry (and yes - we discuss AI and its impact on award entries)
Whether awards can help you win media opportunities 
How to find the right awards to win
And more! 
About Heather Marano: 
Heather Marano is the Founder and Director of award-winning awards consultancy Green Door Co. She is passionate about helping businesses uncover and celebrate their stories through award wins.
Heather launched Green Door Co back in 2014 as a full service communications agency. When the first award application crossed her desk a couple years later, she recognised there was a serious gap in the market for expert awards advice and copywriting.
Since that time, Heather has written hundreds of awards submissions, secured hundreds of award wins for clients and built the business to become the leader in the Australian awards space.
In 2015, Heather was awarded a B&T 30 Under 30 Award and she’s been recognised in several awards since including the Stevie Awards for Women in Business, Small Business Champion Awards, AusMumpreneur Awards and Local Business Awards.
Heather has also served as a mentor with Humans United by Business (HUBB), supporting other business owners on their business journey. Heather holds a degree in Economic and Social Sciences with Honours from the University of Sydney. In her free time you’ll find Heather playing guitar, cooking, debating politics or playing with her two young sons.
Connect with Heather at: https://greendoorco.com.au/
and https://www.linkedin.com/in/heathermarano/ 

Creative collaborations for profile raising

This week we're talking about the power of collaboration to help you reach new audiences and make a bigger impact. 
In this episode, we cover: 
What are collaborations and examples of what to consider
How to find the right collaborators
How to make the ask
And long-term benefits of collaborations for your business 
Take a listen and let me know what you think at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ or drop me a line on hello@chucklecommunications.com 

Growing Beyond Solo with Sara Howard

If you're self-employed as a solopreneur and ready to grow, this episode is for you.
In it, we hear from Sara Howard, author of Beyond Solo and founder of Writers Australia. 
We talk about the different ways business founders can grow beyond solo (and no, they don't all involve hiring a team), how to get clear on your business culture (even if you're a team of one) and Sara's experience as a first-time published author. 
This is essential listening if you're curious about how to grow your business, or learning more about the behind the scenes of the book publishing journey. 
About Sara Howard: 
Sara founded Writers Australia, a copywriting and content agency headquartered in Sydney, in 2007. Her business works with major corporations, global consultancies, and not-for-profits, to tell their stories and build their brand voice. She recently published her first book, Beyond Solo, the guide to good business growth that Sara wishes she'd had when she first began.
You can connect with Sara at:
www.linkedin.com/in/sarahoward/ www.instagram.com/sarahoward_writes
And find out more about her book Beyond Solo at: https://www.beyondsolo.co/ 

Why you need your bio basics sorted

Having a bio ready for your profile raising activities is absolutely essential. This week we chat about how to get your media bio ready, with tips on how to use AI to craft a PR-worthy bio. 
Connect with me via LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 
Or head to: https://chucklecommunications.com/ 

Leadership with Lauren Eyles

In this an episode I chat with experienced executive and coach Lauren Eyles about the challenges women face in leadership roles and the importance of mentoring and coaching.
We discuss building confidence, overcoming fear, and the importance of authenticity in leadership.
And Lauren shares really practical insights on leading through change, the shift towards diversity and inclusion, and the value of a beginner's mindset. 
About Lauren:
Lauren Eyles is an experienced Executive, Board member and Coach who loves guiding leaders through change.
One of her passions is supporting and inspiring women through her podcast, the Female Executive’s Survival Guide and her coaching work. Another is advocating for business, as a Business NSW Councillor and a Director of Business Hunter.
Lauren enjoys shattering glass ceilings (she was the second woman in 136 years to be elected President of Business Hunter*) and learning. She holds an MBA and a Masters degree in Sustainability. Lauren lives on Awabakal Country (Lake Macquarie) and can be found drinking a flat white, reading a business book or swimming laps at the local pool. 
Connect with Lauren at: https://laureneyles.com.au/ 
LinkedIn: https://www.linkedin.com/in/laureneyles/ 
Instagram: https://www.instagram.com/lauren.eyles/ 
Check out my episode on Lauren's podcast, The Female Executive's Survival Guide, at: https://femaleexecutivesurvivalguide.podbean.com/e/why-your-personal-brand-matters-and-how-to-grow-your-profile/ 

Crafting the perfect podcast pitch

Are you thinking about sending your first podcast pitch? 
In this episode, I share my top three tips for crafting the perfect podcast pitch, and some essential research you need to do before contacting a podcast producer or host. 
Found this useful or have a question? Email me on hello@chucklecommunications.com or connect with me via: 
https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 
www.chucklecommunications.com 

Marketing made simple with Jenn Donovan

Today's guest is Jenn Donovan - a marketing strategist, Best Selling Author and sought after speaker and media commentator on all things marketing.
She’s the founder of Social Media and Marketing Australia, viral Facebook groups like Buy From a Bush Business, co-founder of a marketplace that saved lives, livelihoods and towns Spend With Us Marketplace and has a podcast, Small Business Made Simple, ranked in the top 1% of podcasts globally.
With a keen eye for strategy and a heart full of genuine care, Jenn has transformed countless businesses and she’s a no-nonsense, fluff free marketer and someone you definitely want to know in business and put on your stage.
We discuss how to master your marketing, adopt AI tools for efficiency and build your profile as a sought-after speaker - Jenn shares amazing advice not to be missed.
Connect with Jenn online at: 
www.socialmediaandmarketing.com.au
https://www.instagram.com/jenndonovan_/
https://www.facebook.com/jenndonovan.au
https://www.facebook.com/groups/LikeMindedBusinessOwners
https://www.linkedin.com/in/jenn-donovan/