PR with Purpose

The brilliance of business books with Leanne Faulkner

We're chatting all things business books in today's episode -  why they're so powerful, how to find the books that will make a positive impact on your business and how to make the most of the business books you have, with Leanne Faulkner, founder of Rereadable. 
Leanne is a small business mental health expert. She has recently completed her PhD researching the unique mental health hazards that face sole-traders and micro-business owners. This work produced some unique insights into the key work areas that help business owners to thrive. Developing business skills results in greater confidence at work and this reduces stress and anxiety. Hence, Rereadable was launched to help with this!
Find out more at: https://rereadable.com.au/
 

How PR can boost your SEO juice

Did you know online PR activity can improve your search engine optimisation and help Google fall in love with your website? 
This week I'm sharing tips on how your PR activity can boost your SEO - and no, you don't need to be an SEO expert or do anything technical. Promise. 
Here's a link to the website authority checker mentioned in the show: 
https://ahrefs.com/website-authority-checker/
Find out more and connect with me at: 
https://chucklecommunications.com/
https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/

Using video to build your brand with Anastasia Geneave

You’ve probably heard that video is the best way to get cut through online and to serve content that the algorithms will actually share to your followers. 
But the thought of showing up on video is enough to send many big thinkers and thought leaders running for the social media hills. 
Today we’re chatting with Anastasia Geneave from No Grey Suits. Anastasia helps business founders and big thinkers to boost their online presence with creative content, engaging video and fresh ideas. 
Find out more or connect with Anastasia at: 
https://nogreysuits.com.au
https://www.facebook.com/nogreysuits https://www.instagram.com/no.grey.suits/ https://www.linkedin.com/in/anastasiageneave/ 

The role of media releases in PR

In this episode we're chatting about the role of media releases in PR and profile raising. When are they useful, what kind of information should they include and are they enough to get media cut through? 
Thanks for listening to PR with Purpose, you can connect with host Erin Huckle at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/
Or via https://chucklecommunications.com/

LinkedIn 101 for thought leaders with Rebecca Cofrancesco

Beck from Marketing Goodness, or the Marketing Goddess as her clients like to call her, is a LinkedIn Mentor and Content Strategist.
With 25+ years of experience up her sleeve she brings strategy, creativity, and plain-talking advice to help businesses find their voice and shine online. She geeks out on helping service business owners to conquer their LinkedIn fears so they can attract more of the right people into their world.
Beck also runs a local business meet up group - the Dockside Business Circle. It's a small, intimate group of business women who meet each month at a local cafe who share plenty of real business talk and lots of advice.
In this conversation we go through the basics of LinkedIn for thought leaders, with plenty of actionable tips you can start implementing today! 
Find out more about Beck by connecting with her on LinkedIn at: https://www.linkedin.com/in/rebecca-cofrancesco-marketing-goodness/
Or: https://marketinggoodness.com.au/

5 lessons from 5 years in business

This week marks five years of self-employment, so I'm celebrating by sharing five lessons I've learned along the way. I hope you find it helpful! 
https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/
https://chucklecommunications.com/

Speaking to the media with confidence with Theresa Miller

With almost 30 year's experience in the media, Theresa Miller is a Australia's leading media and presentation skills trainer. Theresa has coached hundreds of people across all industries in the art of mastering media interviews, public speaking and corporate writing. She's passionate about empowering professionals to share their expertise widely with journalists, on panels, podcasts or when pitching for new business. Theresa particularly likes working with academics and NGOs.
Theresa shares with us her top tips for anyone preparing to speak to the media, how to nail your message, how to show up with confidence and why she's so committed to helping more diverse voices to get heard in the media landscape. 
You can connect with Theresa at: 
https://www.linkedin.com/in/theresa-miller-tm-media
https://www.instagram.com/tm_mediatrainer/
https://www.theresamiller.com.au/
 
 

Your media pitch got accepted! Now what?

You've sent off a pitch to a journalist or podcast producer and they've said yes! What happens next? 
In this week's episode of PR with Purpose we talk through how to prepare for that first podcast interview or media feature, why it's important to ask questions and get clarity, and why you should have a bio and headshot photo ready to go. 
Find out more or connect with me at: www.chucklecommunications.com 
OR LinkedIn: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 

'Bleisure' and the journey to becoming an author with Emma Lovell

Have you ever dreamed of publishing a book and sharing your story? Would you love to live a life you love now, rather than waiting for 'some day'? Then this episode is for you. Hear from Emma Lovell, author of The Art of Bleisure, about the journey to becoming an author, how to embrace more 'bleisure' in your life and the reality of promoting a book and reaching new readers. 
You can find out more about Emma (and grab a copy of her book) at: https://www.emmalovell.au/
Or connect with her online at: 
https://www.linkedin.com/in/emmalovelly/ 
https://www.instagram.com/emmalovell.au

The power of the follow-up

Are you afraid of following-up? It can feel a bit awkward but it's so essential in landing those PR opportunities in the media and on podcasts.
This week I'm sharing tips on how to follow-up on your media pitches and why following-up is so essential (and the secret to landing more wins!).