PR with Purpose

How to maximise your PR wins

So you've landed a great media feature, podcast interview or award win - now what?
You can amplify the success of your PR wins, and in today's episode I'm sharing tips on how to make the most of each opportunity you score. 
Got a question or feedback?
Connect with me on LinkedIn: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 
Or head to: https://chucklecommunications.com/ 

Reinvention and pivots with Lisa Burling

This week we're chatting with Lisa Burling - PR powerhouse, entrepreneur, author and creative thinker. 
In this conversation we learn about Lisa's professional pivots and reinventions throughout her career, why it's never too late to change the course of your life, and what she and her kids are learning from running their very own farm! 
You can connect with Lisa at: 
www.lisaburling.com
www.gigmarketing.com.au
https://www.instagram.com/lisaburling_writer/ 
 

Visibility doesn't mean 24/7 availability

In a world where visibility often feels tied to being constantly online, this episode is your permission slip to opt out of the overwhelm and still grow your profile with purpose.
In it I'm sharing practical strategies for raising your profile without feeling tied to being available 24/7.
Want to connect with me? 
Head to: https://chucklecommunications.com/ 
Or I'm active on LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 

Sales pages that sell with Angela Pickett

Whether you're a subject-matter expert, an author, a founder or a thought leader - you probably have at least one thing you're trying to sell. A book / a course / a keynote speech / a membership - the list goes on! 
So this week we're chatting about how sales pages can be a really effective way to make selling online easier, with Angela Pickett. 
Angela is an experienced sales page and website copywriter, and aspiring romance writer. She brings her passion for a good love story to her sales page copywriting, helping clients build last connections with their clients.
Although it wasn’t love at first sight when she first discovered sales pages. As a former diplomat, Angela thought she should focus on straight talking, plain English copywriting. The thought of sales page copywriting made her feel a little queasy because she hated the idea of coming across as a sneaky, sleazy salesperson.
But she eventually realised that a well-written sales page was like a beautiful love letter, transforming website browsers into devoted, paying clients. Since then she’s written sales pages for service packages, courses, memberships and even subscription boxes.
In 2025, Angela and creative sales page designer Elise Doyle launched the Sales Page Rescue workshop to help business owners create their own sales page magic. Outside of copywriting, Angela wears many hats. She’s a cellar door host and community volunteer. When she’s not playing taxi driver for her teenagers, you’ll find her reading or writing romance, drinking wine and eating cheese.
Connect with Angela at: 
www.angelapickett.com.au
https://www.instagram.com/angelapickettwriter/  https://www.linkedin.com/in/angela-pickett-writer/ 

What do you want to be known for?

In this episode of PR with Purpose, we're talking about the art of achieving clarity in messaging.
Discover why distilling your expertise into a central message is crucial yet challenging for many thought leaders. Erin shares insights on overcoming the overwhelm of ideas and finding your unique voice. Tune in to learn how to craft a message that resonates with your audience and stands out in the noise.
Plus, get a sneak peek into the upcoming Reputation to Revenue event in Sydney, where experts will guide you in refining your personal brand. 
Find out more at: https://reputation-revenue.club/ 

Speaking on stages with Kathy Rhodes

Are you dreaming of sharing your big ideas on a stage? Of stepping into your power as a speaker for both purpose, and profit? 
Then you're going to love this episode with Kathy Rhodes, AKA The Thought Alchemist. 
Kathy is the woman behind the women you see on stage. She’s an absolute gun at commercialising thought leadership andhelping elevate speakers’ careers, to get paid more, and to make serious impact.
With 20+ years of marketing and business strategy experience, Kathy has helped over countless women make serious money from their expertise – as speakers, authors, consultants, and content creators across Australia, UK, Europe, and USA.
https://www.linkedin.com/in/kathy-rhodes/ 
https://thoughtalchemists.com/ 
Kathy is joining host Erin Huckle and Brook McCarthy for a very special event in Sydney on 17th September 2025 - Reputation to Revenue. Find out more at: https://reputation-revenue.club/ 

Seasonal PR moments for maximum impact

This week we're looking at Seasonal PR Planning.
Discover how to leverage different times of the year to maximise your PR efforts and align them with your marketing calendar.
I'm sharing insights on planning for media moments, understanding seasonal opportunities, and preparing for key dates to ensure your PR strategy is timely and effective.
Whether you're promoting a product or a service, learn how to make the most of seasonal PR and set yourself up for success throughout the year, without overwhelm.
You can connect with me at: 
https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/
or https://chucklecommunications.com/ 

Master your marketing with Bec Chappell

This week we're demystifying marketing and how PR can form part of your marketing mix with marketing strategist Bec Chappell. 
Bec is an effervescent whiteboard lover, a brand gatekeeper, and a marketing strategist whose mission is to amplify brands, create clear strategies and magnify messaging without adding to the overwhelm, or underwhelm people feel about the whole marketing part of their business.
With over 15 years of experience working within a marketing department, heading up one, or forming one in a business that grew too quickly and forgot that whole brand and marketing piece, she knows a thing or two about planning and executing strategies that work.
Her why is to remove the stress and overwhelm; and demonstrate that marketing strategies don’t need to be over-complicated, over-budgeted or over fluffy, they need some humanity and consistency.
She lives in Sydney where she loves to trail run, swim, and spend time with friends and family she is always seeking out new experiences and new adventures and is a dog mum to pooch Toby.
Connect with Bec at: 
https://www.becchappell.com.au/
https://www.linkedin.com/in/bec-chappell/
https://www.instagram.com/bec_chappell/
 

Three quick-win tips for your profile-raising

This week I'm sharing three quick-wins for your PR - three trusted tools or activities that I recommend to everyone - no matter what stage you're at. 
These are essential for increasing your visibility and making life easier for yourself as you start to build your profile. 
Let me know if you take any action as a result! I'd love to hear from you. Drop me a line on hello@chucklecommunications.com or connect with me on LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 
https://chucklecommunications.com/ 

From thought leader to author with Verity Craft

Is publishing a book on your dream to-do list? 
Have you thought about turning your expertise into a book, but felt unsure of where to start? 
This week's guest is Verity Craft from Intelligent Ink. As a book coach, speaker, facilitator, and mum of two who hails from Auckland, New Zealand, Verity loves working with purpose-driven experts across the globe.
Together with her team at Intelligent Ink, she works with thought leaders to write incredible books – helping them transform the seed of an idea into a game-changing manuscript they’re proud of.
You can connect with Verity at: 
www.intelligent.ink
https://www.linkedin.com/in/verity-craft/
https://www.youtube.com/channel/UCUvJ8Cy4XOt-WJUvNtJhZGg
 
Download The Book Topic Test at https://intelligentink.systeme.io/book-topic-test